What’s new in mobile advertising? What’s working in mobile advertising? Download our white papers to learn real-world examples of how brands, small businesses and app developers are using mobile advertising to help their businesses grow.
Facebook recently announced the Custom Audience tool. With Custom Audience, advertisers can find their email and offline audiences on Facebook. They can connect with… continue »
According to MediaVest, political spending in 2012 will increase by as much as 30% from 2008 to reach $4 billion. In this report, we… continue »
The world has gone mobile. According to Morgan Stanley, Internet mobile adoption rates are ramping up faster than desktop Internet did, and the number… continue »
Email marketing is still a relevant and impactful digital marketing tool. According to the Direct Marketing Association (DMA), email will drive $67.8 billion in… continue »
More and more, people are reading and responding to emails on mobile devices. An April 2011 study sponsored by Google showed that 82% of… continue »
The world has gone mobile. Recently, eMarketer projected mobile ad spending in the US will increase by 80% in 2012 to reach $2.61 billion.… continue »
The Relevancy Group 2011 Marketer Survey Results: Marketers Cite Lack of ROI as the Biggest Deterrent to Increasing Mobile Ad Spending
Mobile ad spending is predicted to reach 1 billion dollars in 2011, according to eMarketer. Impressive as this growth is, there is the potential… continue »
December 2010 Harris Interactive Survey: How Consumers Perceive and Interact with Mobile App Advertising
In December 2010, Harris Interactive conducted a survey on how consumers perceive and interact with mobile app advertising. The most significant finding was that… continue »
How Fortune 500 marketers and national nonprofits are adding mobile advertising to their digital marketing mix.
Facebook recently announced the Social Inbox. This new platform gives marketers a chance to deploy branding campaigns on Facebook in a very real and… continue »
This white paper will take a detailed look at how Lilly Pulitzer, PalmBeach Jewelry, Ouidad, and Paper Hat Press use signup advertising to connect… continue »
A group is made up of real people, and not out of anonymous impressions. That’s why marketers looking to build brand groups online must… continue »
The Nevada Commission of Tourism (NCOT) was looking for a new way to bring visitors to its state, so it began an online campaign… continue »
For Mobile Developers
“Pontiflex AppLeads provided an incredible source of international and domestic income for me, allowing me to quit my day job at Walmart and focus… continue »
Learn how the Android developer increased revenue by 8 times and built a vibrant app community with Pontiflex AppLeads.
How does an established, popular app continue to increase revenue without sacrificing user experience? Learn how.