5 Simple Steps for Online Publishers to Add Effective Cost-per-Lead (CPL) Advertising

With 71% YTY growth, online lead generation is the fastest growing segment in online advertising. Cost-per-Lead (CPL) pricing models offer publishers an easy way to tap into the immense advertiser demand for increased returns and maximize online advertising revenue.

This white paper will cover five simple steps publishers can take to monetize their website inventory using CPL pricing models.

Through this white paper, publishers will learn how to:

1. Incorporate CPL advertisements in less than fifteen minutes without redesigning the site.
2. Find CPL advertisers and drive online advertising revenue.
3. Design pricing structures to achieve eCPMs of $75 and greater.

This white paper is brought to you at no cost by Pontiflex, the industry's only open and transparent CPL market. For more information, please email us at sales@pontiflex.com or call 1.888.877.3947.

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