The North Road Group: Centralizing Lead Generation Campaign Management
The North Road Group (NRG) is an interactive agency focused on customer acquisition for its clients through online lead generation programs. NRG's mission is to deliver new clients for large companies like MyPoints, UNICEF and New Egg.
The ProblemNRG was finding it difficult to maximize efficiencies on two fronts: lead generation campaign set up and management.
NRG worked with a large number of publishers to set up campaigns for each of its clients. Every campaign was unique in terms of set-up and data transfer needs. Setting up multiple campaigns from scratch was proving to be a time consuming process for NRG. What's more, NRG utilized costly technical resources to set up campaigns.
Managing multiple clients was also proving to be extremely cumbersome for NRG. NRG's lean staff was finding it difficult to provide reporting in multiple formats for each client.
The SolutionNRG turned to Pontiflex to solve its lead generation campaign set-up and management needs. Using Pontiflex's PixelPost technology, NRG was able to set up lead generation campaigns in as little as fifteen minutes. PixelPost removed the need for every campaign to be set up from scratch.
Pontiflex also allows NRG to manage all client campaigns through a centralized campaign management and reporting console. Now, NRG can easily share reporting access with its advertisers and deliver data automatically in the formats they need.
Today, NRG is free to devote its sales and technical resources on getting and implementing new business deals, allowing it to grow as a company.
