Pontiflex Launches Custom Cost-Per-Lead Banner Ads
Brooklyn, NY, July 15, 2008 — Pontiflex, the first open and transparent cost per lead (CPL) market, today announced the ability for advertisers to create CPL banner ads using Pontiflex's ad management platform. The new AdUnit X banners enable consumers to opt-in to advertiser offers within the actual banner, without clicking-through to a landing page.
Brand and direct response advertisers can create custom AdUnit X banners using simple and intuitive drop down menus on Pontiflex's ad management platform. They can then deploy the banners on specific publisher sites that they have found through Pontiflex's transparent GENList™ publisher directory. Pontiflex's patent-pending data transfer technology automates the delivery of the lead data from the publisher to the advertiser.
With AdUnit X banners, advertisers can achieve higher conversion rates by avoiding the large drop-off commonly found in traditional banner campaigns that use a combination of banners and landing pages to generate leads. Publishers benefit from improved user retention as visitors are not directed away from their site. Consumers benefit from a more seamless and uninterrupted online experience.
"In this economy, we are always looking for ways we can get more bang for our buck," says Jared Blank, CEO of Tripmela, an industry leading travel website focused on India. "We run a large number of online campaigns to generate qualified leads and build our newsletter in a cost-effective way. AdUnit X banners are by far the best performing of all our creative units."
Tripmela's AdUnit X banners are served on participating media and portal sites listed within Pontiflex's GENList™ publisher directory. "As an online newspaper, we are continually looking for new ways to monetize our inventory more effectively," says Samantha Robinson, National Sales Director, rediff.com. "AdUnit X banners allow visitors to opt into an advertiser's offer without leaving our website. That's great for us. What's more, due to the high response rate, we have managed to increase our eCPMs."
"Advertisers can already use the Pontiflex ad management platform to automate and centralize media planning, campaign set-up, reporting and optimization," said Zephrin Lasker, CEO and Co-founder, Pontiflex. "Now they can also create custom CPL AdUnitX banners, which have a demonstrable track record of increasing campaign ROI. Advertisers can now buy display advertising on a CPL basis and not just through CPM and CPC pricing models."
Pontiflex raised $2.5M in Series A funding in April 2008 from leading venture capital funds New Atlantic Ventures (www.navfund.com) and Greenhill SAVP (www.gsavp.com)
For more information on AdUnit X banners, including screen shots and a short tutorial, please visit The Pontiflex CPL Blog.
About Pontiflex
Pontiflex is the first open cost per lead (CPL) market for publishers, advertisers and technology providers. Advertisers connect to brand-conscious consumers through Pontiflex and pay only for specific customer leads, not just clicks or impressions that might become leads.Pontiflex has redefined consumer lead generation through CPL, the fastest growing segment in online advertising. The company makes advertising accountable by eliminating the traditional guesswork inherent in CPM and CPC models to give marketers leads they can trust.
For More Information
Leo Tignini (Horn Group, Inc)646-202-9760
ltignini@horngroup.com