How Trails.com used CPL advertising to increase revenue

According to J.P. Morgan’s 2009 Nothing But Net report, performance advertising is growing at the expense of CPM advertising.

To tap into this growing advertiser demand, Trails.com put CPL into their online advertising mix. It worked: Trails.com was able to monetize untapped revenue streams, connect with new advertisers and grow online advertising revenue overall. Our case study shows how Pontiflex made it happen.