How PlanningFamily.com Increased Ad Revenue by 50%

According to Forbes.com, "With so little revenue coming from many standard ads, publishers may consider trying to run lead collection campaigns instead."

Download this white paper and learn how Planning Family.com used Cost-per-Lead (CPL) advertising along with traditional CPM offerings and increased its online ad revenue by 50%. They did this in two ways:

1. Planning Family.com was able to connect to a new advertiser base by offering performance media options.
2. The site was able to prove the value of its audience – and then up-sell more expensive CPM buys.

Learn how you can easily rotate CPL advertising with your existing inventory and increase your eCPMs through real world examples from a leading website.