Why Online Ads Don't Work in a Mobile World
The world truly has gone mobile. Morgan Stanley reported that approximately 93 million smartphones will be shipped in the U.S. in 2011—outnumbering the total number of standard mobile phones. With such a rapid adoption of smartphones, marketers are quickly adding mobile advertising to their digital strategy. In fact, eMarketer projects mobile ad spending in the U.S. will surpass $1 billion in 2011.
Download the white paper: “Why Online Ads Don't Work in a Mobile World” to learn:
- Why mobile advertising is a “must buy” for digital marketers
- About current mobile ad platforms on the market, including Google AdMob, Apple iAds and Pontiflex AppLeads
- The benefits of mobile advertising, specifically in-app ads, for marketers
Download the white paper and read how Fortune 500 marketers and national non profits are adding mobile advertising to their digital marketing mix.
