How Obama Ran a Revolutionary Branding Campaign
As BusinessWeek stated, “When the book is written on this election, it should not be titled ’The Making of a President,’ but ’The Marketing of a President.’ Barack Obama’s campaign is a case study in marketing excellence.”
Download this white paper and read exclusive insights from the Obama campaign. Learn how performance advertising helped the Obama campaign:
- Connect with key donors and voters in a cost-effective and timely manner.
- Engage voters through email, mobile and social marketing programs.
The Obama Presidential campaign spent more marketing budget on CPL advertising with Pontiflex than they spent with the WashingtonPost.com. Find out why.
