Acquiring Users for Your Email and Social Communities

Readers and advertisers have more choices online than ever before. How can a newspaper publisher reverse the decline in circulation and ad revenue? How can newspapers bring the focus back to the user and deliver content they want online? And, most importantly, how can newspapers monetize this content and user experience? In this whitepaper, we’ll answer these questions and more by examining what newspapers can learn from online publishers.

Download this white paper and discover:

1. Why thriving online publishers are shifting their focus from anonymous impressions to users
2. Successful examples of diverse online monetization strategies
3. How specific publishers like PlanningFamily.com were able to upsell their banner inventory
4. How to transform your online news site into a user-centric interactive experience that builds trust and loyalty
5. How to extend the interactive experience to e-readers and mobile users
6. See examples of how publishers are creating incremental revenue from mobile applications

Learn how online publishers like CafePress.com, MovieTickets.com, iVillage.com, NYTimes.com, Boston.com and others are diversifying their revenue streams and how newspapers can apply this success directly. Fill out the short form to download the whitepaper.