2011 Relevancy Group Survey Results: Marketers Cite Lack of ROI as the Biggest Deterrent to Increasing Mobile Ad Spending

Mobile ad spending is predicted to reach 1 billion dollars in 2011, according to eMarketer. Impressive as this growth is, there is the potential for even more growth.

In July 2011, the Relevancy Group conducted a survey of mobile marketers from top mobile brands. Download this research report and find out:

1. The single biggest challenge faced by mobile marketers.
2. Priorities for mobile marketers for the next year.
3. Factors that would get mobile marketers to increase advertising spend.

Download this research report and gain key insights that will help you get the most out of your mobile advertising campaigns.