Strategies For Connecting with Travelers Online

Over the last decade, consumers have increasingly adopted the Internet for planning, researching and buying travel related products and services.

Consumers are researching travel information online. A 2007 Deloitte survey found that in that year, 83% of respondents said they used the Internet to research and/or purchase travel.

Given the existing market dynamics, advertisers are increasingly shifting marketing dollars online to acquire the right consumers and engage them in meaningful ways.

Download this white paper and learn how Ruf Strategic Solutions, one of the travel industry’s leading database marketing agencies utilizes online performance advertising to help clients like the Nevada Commission of Tourism build a database of responsive consumers in a cost-effective way.