How Nevada Increased Tourism with Sign-Up Ads

The Nevada Commission of Tourism (NCOT) was looking for a new way to bring visitors to its state, so it began an online campaign to generate interest with sign-up ads.

Sign-up ads enabled people interested in traveling to Nevada to submit their contact info and receive more details and special offers from NCOT. The Commission worked with Ruf Strategic Solutions and Pontiflex to build a robust database of prospects and talk to those potential travelers via email and direct mail. The program was far more cost-effective than other forms of advertising and offered NCOT the ability to communicate with consumers in more relevant ways.

NCOT was able to build a steady marketing pipeline full the right consumers — people whose passion for travel and Nevada resulted in a boost in tourism for the Silver State.