Marketing Leads 101

In tough economic times, online marketers have found it difficult to get returns on their marketing dollars: Clickthrough rates on online banners are at an all-time low and search keywords are increasingly expensive.

Marketing lead campaigns help advertisers engage interested people and earn a guaranteed return on their investment. In our Marketing Leads 101 Primer, you learn:

1. What marketing leads are
2. The difference between marketing lead campaigns and traditional lead generation
3. How to buy display banners on a CPL pricing model
4. Best practices for marketing lead campaigns

You’ll also learn how major brands like the Obama Presidential Campaign, UNICEF, Kimberly-Clark and Graco engaged marketing leads through community sites, newsletters, and social media.