The Pontiflex Email and Social Acquisition Report – Q2 2010
The advertising industry has seen a shift from buying anonymous impressions to acquiring user data. Advertisers and publishers alike are increasingly focused on acquiring users for their sites, email communities, Facebook fan pages and Twitter groups.
Marketers can acquire user data through in a variety of ways: site registration forms, the Facebook registration + login plug-in, the Open ID plug-in, search ads that drive users to a landing page, and sign-up ads.
The Q2 2010 Email and Social Acquisition report outlines the cost of acquiring users using sign-up ads. Download the report and learn:
- Average Cost per Lead/Sign-Up.
- How marketers are engaging sign-ups.
- Cost per Lead/Sign-Up across travel, CPG, retail, non-profit, health verticals
Fill out the short form above to download the report now.
