The Pontiflex Cost-per-Lead (CPL) Report

CPL Benchmarks Across Industry Verticals.

CPM. CPC. CPL. There are three pricing models in the online advertising through which advertisers can acquire leads - the contact information of consumers that are interested in their products or services.

Download the first industry CPL benchmark study, and learn:

1. Average CPL metrics for overall industry and specific verticals.
2. Uses of Leads: How brand and direct marketers are engaging acquired consumers through e-newsletters, social networking groups, community sites and loyalty programs.