Five Simple Steps for Online Publishers to Add Effective Cost-per-Lead (CPL) Advertising

According to the IAB Internet Advertising Revenue H1 2009 report, performance advertising represents 58% of all online advertising revenue. Cost-per-Lead (CPL) pricing models offer publishers an easy way to tap into the immense advertiser demand for increased returns and maximize online advertising revenue.

This white paper will cover five simple steps publishers can take to monetize their website inventory using CPL pricing models.

Through this white paper, publishers will learn how to:

1. Seamlessly incorporate CPL advertising into the existing inventory mix
2. Monetize untapped revenue streams, including mobile sites and apps and achieve eCPMs upwards of $150.
3. Leverage CPL advertising to up sell CPM inventory.
4. Connect with the world’s top brands, such as Kimberly-Clark, Blockbuster, Dell, Blackberry, Coldwater Creek and many others.