The Color Effects app for the iPad enables you to recolor images and post them directly to social networking sites. The app, which has been downloaded over six million times, was developed by Daniel Cota.

In this case study we’ll look at how Daniel Cota used Pontiflex AppLeads to:

• Double the revenue from his most popular app
• Serve relevant, top-brand advertising while providing a respectful user experience
• Add an incremental revenue stream without displacing existing revenue
• Build a database of app downloaders to promote and cross-sell apps