CafeMom is the #1 site on the internet for moms and the premier strategic marketing partner to brands that want to reach moms in a rapidly changing digital environment. In May 2011, CafeMom expanded beyond conversation and into commerce by launching Mom.com, a daily deals site targeted to moms and their families.

Mom.com delivers daily deals on the things moms and their families like to buy, eat, and do locally. In this case study, we will look at how CafeMom used signup ads to deliver daily deals for mom.com.

Specifically, we will examine how the company:

• Connected with moms via signup ads across digital channels.
• Used daily deal emails to build a core audience of moms.
• Extended the conversation with moms to social media sites, specifically Facebook and Twitter.
• Connected with moms on mobile devices.

Download this case study and learn how you can use signup advertising to connect with consumers that are passionate about your brand. In addition, learn how to achieve ROI and engage your audience via digital channels.