BabyCenter, a Johnson & Johnson company, is the voice of the 21st Century Mom® and modern motherhood. It is also the web’s #1 interactive parenting network.

To create an effective email marketing program, BabyCenter worked with Pontiflex and Responsys to:

• Optimize the performance of its signup ad campaigns
• Add more than 600,000 new users to its email database
• Maximize user engagement of new and existing customers

Download this case study and learn how Pontiflex and Responsys can help you connect with consumers that are passionate about your brand and increase marketing ROI.