Leapfrog Interactive Knows… What Women Want

For their thought leadership and innovative approach to marketing to women, we’re thrilled to put the spotlight on Leapfrog Interactive.

Click here to read an interview with Emily Carroll, Manager, Strategic Planning + Consumer Insights at Leapfrog Interactive. We asked Emily about LFI’s unique approach to acquiring and engaging the right women for major brands like Graco, Sutter Home, and more. Check out what she had to say.

How does Leapfrog Interactive get social? See samples of their innovative work and learn their perspectives on engagement marketing:

Did you know?

  • Women now influence 85% of the household wallet.
  • Women with children at home are more active on social networks than the average adult: over 60% uses Facebook, over 42% uses MySpace, and over 16% uses Twitter.
  • 64% of women who plan to shop look for sales and compare prices online for both small and large purchases.

Make the most of social media.

Pontiflex Social Media Guide

The Pontiflex Social Media Guide gives you:

  • An introduction to social branding
  • Best ways to use email, Facebook and Twitter
  • Practical steps to execute a complete social campaign

Read

What people are saying.

“Women tend to be more loyal to brands and because they maintain a great deal of the buying power, brands are foolish not to speak directly to them. Social media and e-mail represent the best ways to get a brand in front of women consumers. You have to be where they are to talk and give advice.” Emily Carroll Manager, Strategic Planning + Consumer Insights LeapFrog Interactive

Reach Real People. Get Real Results.™

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