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Online advertising doesn’t have to be complicated. In fact, we’re here to prove it can be simple, easy and effective.
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  • The Pontiflex Social Marketing Guide for Brands   

    There’s a lot of buzz about social marketing. But that’s the thing about buzz – it’s seldom practical and never useful.

    The Pontiflex Social Marketing Guide for Brands offers practical, step by step actions you can take to build and engage vibrant social communities. Learn from leading brands like Coca Cola, Tommy Hilfiger, Babycenter and the ASPCA on how you can use email, Facebook and Twitter to achieve your branding goals.

    Click here to visit the Pontiflex Social Marketing Guide for Brands

  • What is CPL?   

    CPL stands for Cost-Per-Lead, a pricing model in which advertisers only pay when they get a lead. A lead is any person who voluntarily submits their contact info.

    Sales leads vs. marketing leads

    You may have heard of sales leads, which are usually found in the mortgage, finance, and insurance industries. They capture generic demographic info such as credit score, age and income. That info is sold and resold to multiple advertisers.

    We don’t do sales leads. Instead, we offer marketing leads, which are specific to your brand, not an entire industry. Marketing leads help advertisers connect with people who want to hear from them. And unlike sales leads, marketing leads are never resold.

    Still confused? Check out the chart:

    • Marketing Leads

      • Can be applied to any industry
      • Advertisers get brand-specific leads
      • Can only be sold once
      • What a lead looks like:
        joe@gmail.com, Joe Blogg, 11231

    • Sales Leads

      • Limited to industries such as mortgage, debt & insurance
      • Leads are generic and not specific to advertiser
      • Can be sold to anyone, more than once
      • What a lead looks like:
        HHI $80K, FICO 705, zip 10005

  • CPA vs. CPL   

    CPA and CPL are often mistaken for each other, but there are some important differences. Let’s break it down:

    CPA defined

    With CPA, or Cost-per-Action, advertisers typically pay for a completed sale involving a credit card transaction. CPA campaigns are about the “now” — they drive people to buy at that moment. And if people don't buy, there's no easy way to build a relationship through remarketing.

    CPL defined

    In Cost-per-Lead campaigns, advertisers only pay when people sign up and share their contact info. CPL campaigns are perfect for brand and direct response marketers looking to continue the discussion through newsletters, community sites, Twitter groups and reward programs.

    CPA and affiliate marketing campaigns are all about the publisher

    Advertisers have little control over where their ads appear because publishers pick which offers to run. Advertisers generally do not know where their ads are placed.

    CPL campaigns are all about the advertiser

    Advertisers remain in control of their brand because they can select trusted and relevant publishers for their ads.

    CPA campaigns are usually low volume and complex

    People typically have to submit credit card info and other personal details.

    CPL campaigns are usually high volume and lightweight

    People submit only contact information, and oftentimes just an email address.

  • White Papers   

    We’ve got a lot to say about CPL. Download our white papers to read our thoughts on the digital advertising industry and learn best practices.

    For Advertisers

    For Mobile Developers

  • Webinars   

    Stop reading for a moment. Instead, sit back, click play and let us teach you the ins and outs of CPL advertising.

  • Resources   

    Learn more about Pontiflex and CPL advertising by downloading the resources below. All files are PDFs, and we promise they᾿ll make you look smart if you print them out take them to a meeting.

Make the most of social media.

Pontiflex Social Media Guide

The Pontiflex Social Media Guide gives you:

  • An introduction to social branding
  • Best ways to use email, Facebook and Twitter
  • Practical steps to execute a complete social campaign

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Agency in the Spotlight.

LeapFrog Interactive

LeapFrog Interactive is our Agency of the Month for their innovative work in marketing to women using email, Facebook and Twitter.

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See how Pontiflex helped HUGGIES build relationships with moms online.

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